Edén Tallas Grandes

Edén Tallas Grandes is an online store with a strong presence in Granada and excellent reach on social media—especially TikTok, where its audience engagement is very high. Even with substantial sales, the website needed modernization, better performance, and features that support its growth.

Full Redesign and Technical Enhancement

We took the project from the ground up: built a brand-new website on PrestaShop with a modern architecture, responsive design, and prepared to handle high traffic. Speed optimization was a priority: removing unnecessary code, compressing assets, adjusting server settings to reduce response times, and ensuring every page, every category, every product loaded quickly — even on mobile connections.

We also improved the visual interface (UI) and user experience (UX), updating styles, typography, navigation, filters, and catalog presentation to ensure the website reflected the brand’s professionalism in both visual and functional terms.

Internal SEO Optimization and Restructuring

Beyond the redesign, we dove deep into internal SEO. We reviewed meta titles, descriptions, clean URLs, headings, image ALT tags, and semantic hierarchy. We optimized the catalog structure by merging redundant categories, improving those most relevant, and adjusting navigation so users can find what they’re looking for quickly and without confusion.

The SEO enhancements not only improved ranking for important keywords in the plus-size and curvy fashion sector, but they also resulted in increased qualified organic traffic, better visibility in local searches, and a more solid foundation for continued growth.

Abandoned Cart Recovery and Sales Boost

A significant challenge we identified was the high number of abandoned carts. Many customers reached checkout but didn’t complete the purchase due to technical or usability barriers. To address this, we implemented a specialized abandoned cart recovery module, sending personalized reminders and simplifying the checkout process to make it clearer and more user friendly.

Thanks to this implementation, the recovery rate was exceptional, retrieving a large portion of abandoned shopping carts, which translated directly into substantial sales growth. Edén now not only sells well, but converts visits into purchases with far greater efficiency.