Happy Zapatitos is an online store specialized in respectful footwear for children. Focused on comfort, design, and healthy foot development, it has become a trusted choice for parents seeking ergonomic, sustainable shoes for their kids.
We had the pleasure of partnering with Happy Zapatitos to lead a complete transformation of their online store, built on PrestaShop. Our goal was to fully renew the user experience while establishing a modern, stable, and secure foundation for their ecommerce platform. We carried out a comprehensive visual and structural redesign. From the homepage to the product pages, every component was reimagined for usability, mobile responsiveness, and clear product presentation. The site was also upgraded to the latest stable version of PrestaShop, ensuring top performance, compatibility, and access to new features. During our initial technical audit, we uncovered multiple active vulnerabilities. We patched these issues, removed obsolete or insecure modules, and reinforced the server and CMS configurations. As a result, the site became faster, more secure, and visually appealing—ready to scale confidently.
The result is a modern, agile, secure online store with an updated interface and a strong foundation for future growth.
Beyond the technical and visual overhaul, we worked on enhancing Happy Zapatitos' visibility through SEO and paid advertising strategies. We began with an in-depth SEO audit, resolving legacy issues and refocusing category content toward strategic keywords related to respectful children's footwear—especially in location-based searches. Titles, meta descriptions, and category structures were rewritten to boost organic visibility and improve click-through rates. In parallel, we launched a 'back-to-school' SEM campaign aimed at increasing qualified traffic during a critical seasonal period. The results were impressive: sales multiplied exponentially in just over a week, reflecting a highly successful strategy and implementation. Today, Happy Zapatitos has a refreshed and scalable online presence, combining strong visual identity with measurable business performance.