Target Race

We worked with Target Race, a prominent online commerce platform in Brazil dedicated to selling motorcycles from multiple renowned brands, such as Yamaha, Honda, Suzuki, among others. This international project required not only an update to its digital infrastructure but also an aesthetic renewal to align with current trends and improve the user experience.

PrestaShop Development and Update

E-commerce Modernization: The main task was to update PrestaShop from version 1.7 to 8.1. This significant upgrade involved reviewing and optimizing the entire platform to ensure its efficient and secure operation, adapting it to the new functionalities offered by the latest version.

Visual Renewal: Visual improvements were made across all website typologies, including the homepage, product categories, and individual product pages. These changes not only modernized Target Race's image but also made navigation more intuitive and enjoyable for users. A new theme was implemented to maintain the corporate identity materials while incorporating all the enhancements and benefits of the latest PrestaShop version.

SEO and Content Optimization

On-Page Optimization: To improve the site's SEO positioning, a complete SEO research and audit were conducted. This included optimizing all on-page SEO factors, such as rewriting blog articles and cleaning up incorrectly embedded HTML and CSS code. These actions were essential to enhance website speed and visibility in search engines.

This project with Target Race not only transformed their e-commerce platform but also strengthened their presence in the international market, localized in this prominent Latin American country, Brazil. Through a combination of technical updates and visual improvements, the company can now offer a superior user experience and optimized performance, crucial for success in the competitive motorcycle market.