Carex Joyeros

Carex Joyeros is a well-established company based in Barcelona, recognized as a benchmark in high-end jewelry and watchmaking. With a strong local identity and a prestigious portfolio of leading brands, this project gave us the opportunity to elevate their online presence through a full redesign focused on usability, visibility, and commercial performance.

Full Redesign and PrestaShop Development

We began with a site that needed a complete overhaul. The previous version had visual limitations, poor navigation, and difficulties in content management. We implemented a full redesign in PrestaShop, paying close attention to visual detail, typography, layout structure, and responsive design—ensuring an excellent experience across both desktop and mobile.

We created featured sections for key collections, developed enhanced product pages with optimized images and specifications, and built a seamless interface that highlights their most exclusive items. In addition, we implemented custom code where needed to meet specific client requirements and ensure that every part of the platform performed to the highest standard.

Content Structure and On-Site SEO Optimization

A great-looking site isn’t enough—we focused heavily on internal SEO to strengthen their organic visibility. We optimized meta titles, descriptions, clean URLs, headings, alt tags, and semantic hierarchy across all categories and product pages. Each product was reviewed to reflect its unique value—highlighting details like materials, dimensions, and brand association to improve its relevance in search engines.

We also restructured the category system, merging redundant sections, prioritizing high-traffic areas, and simplifying the navigation. This not only helped users find products faster but also improved performance indicators such as bounce rate, time on site, and pages per session.

Strategic SEO and Organic Growth

A key pillar of this project was the comprehensive SEO optimization implemented across the entire site. We focused on enhancing organic visibility through structured content improvements, semantic accuracy, and well-organized navigation architecture.

Our team refined product meta titles and descriptions, cleaned up URLs to align with relevant jewelry and watchmaking keywords, and reorganized categories and tags to ensure that each product and brand was effectively indexed and displayed for both users and search engines.

These technical and editorial improvements led to a noticeable increase in organic traffic and search engine rankings. The site is now better positioned for key searches related to jewelry, watches, and exclusive collections—particularly within the competitive local market of Barcelona and surrounding regions.