Técnica Taine

Técnica Taine is a long-established company from Granada, Spain, with over 60 years of experience in technical stationery, school supplies, office materials, and fine arts. We’re proud to have guided their digital modernization while preserving the spirit of a brand so deeply rooted in its community.

Development from Scratch and Site Structure

The previous website, custom-built, suffered from serious functional issues and lacked flexibility for future updates. We decided to rebuild the entire platform from the ground up using PrestaShop, ensuring long-term stability and ease of management.

A key part of the project involved restructuring over 200 product categories, creating a streamlined and intuitive menu structure. This simplified navigation and improved the user experience across the site—especially on mobile devices and for users unfamiliar with the full catalog.

SEO Strategy and Local Landing Pages

In parallel with the technical build, we deployed a complete SEO strategy. We optimized meta titles, descriptions, and semantic content structure across all categories, focusing on keywords related to school supplies, office materials, technical stationery, and fine arts.

We also developed several local landing pages targeting strategic areas of interest, helping the brand increase its visibility in Granada-based search results and reinforcing its local relevance as a trusted supplier in the region.

Interactive Back-to-School 2025 Catalogs

For the 2025 back-to-school campaign, we designed fully interactive digital catalogs from scratch. These offer fluid animations, page transitions, zoom capabilities, and intuitive browsing—providing a richer experience than static catalogs and capturing the brand’s identity in an engaging, modern format.

Visual and Measurable Results

The end result is a secure, scalable, and user-friendly ecommerce platform—visually aligned with the brand and functionally built to support growth. The combination of navigation improvements, strategic SEO, and campaign-specific content significantly increased qualified traffic and customer engagement.

Being a company rooted in the city of Granada, with a history of more than 60 years, provided an emotional foundation for the project: reflecting this blend of tradition and renewal was key to conveying approachability, trust, and professionalism across all the visual and functional elements of the site.